http://smallbiztrends.com/?s=Hunting+vs+Harvesting

Sat, 01 May 2010 01:41:00 -0400

Charitable fundraisers take note. Just as most business owners go hunting instead of harvesting (i.e. searching for new donors instead of cultivating existing prospects), we find in this article from Small Business Trends that this is not unqiue to the nonprofit community. Take note of these five tips to in the linked article to help you make the shift from hunting to harvesting:

1. Arm yourself with an arsenal of "information magnets" that will attract prospects to you.

2. Send relevant, valuable information to every prospect regularly.

3. Communicate with prospects efficiently, not in the normal, time-consuming, one-on-one methods.

4. Log all communications between you and the prospect in an organized, accessible fashion.

5. Track the progress of each lead through the sales pipeline so you always know where every lead stands.

Capstra

http://smallbiztrends.com/?s=Hunting+vs+Harvesting